Coach

20+

20+

Years of Experience

20+

20+

Years of Experience

0+

0+

Years in MD/CEO Positions

0+

0+

Years in MD/CEO Positions

0

0

National Podiums in Swimming

0

0

National Podiums in Swimming

Solitude is the essence of leadership. Even the strongest leaders or high performing sport coaches need a trusted ally. If you are seeking clarity in your decision-making, sustainable growth for yourself or your team, and a lasting impact in your organization, lets connect. With decades of international leadership experience - notably Managing Director Europe at Adidas -, a certification in Executive Coaching from HEC, and a lifelong passion for sport and high performance, we accompany leaders in business and in sport to reach their full potential.

[01 About]

49-99: A hundredth can make history

Jim Montgomery

Olympic Games - Montreal 1976 - Photo AFP

Olympic champion & first swimmer to break the 50-second barrier in the 100m freestyle clocking 49-99 seconds - a hundredth that made history


Details define excellence

Build confidence through action

Leverage your strengths

Learn from your paradoxes

Become who you are


Details define excellence

Build confidence through action

Leverage your strengths

Learn from your paradoxes

Become who you are


Details define excellence

Build confidence through action

Leverage your strengths

Learn from your paradoxes

Become who you are

Make conscious choices to keep growing throughout your life.

Do you believe in training, mentoring, coaching? During my career, especially in my CEO/MD roles at Adidas, those disciplines have helped me to improve my leadership impact towards teams, peers, bosses while mitigating some of my weaknesses. HEC Certifed in executive coaching, I have now the pleasure to assist & coach leaders, in business and in sport. Have you ever experienced those disciplines? Want to dig deeper?

Professionnal Career, Education & Training


Learn - Train - Repeat


Learn - Train - Repeat

Business School

M.B.A

1990
Business School

M.B.A

1990
Insead

Transition to General MGT

2012
Insead

Transition to General MGT

2012
Harvard

Organizational Leadership

2018
Harvard

Organizational Leadership

2018
HEC

Executive Coaching

2025
HEC

Executive Coaching

2025
[02 Services]

Let's get to work.

Sharpen your vision, focus on your growth areas, and harness your strengths to move forward with purpose and passion along the paths you have chosen for yourself and your team.

Leadership Coaching

Sharpen your vision, focus on your growth areas, and harness your strengths to move forward with purpose and passion along the paths you have chosen for yourself and your team.

Leadership Coaching

Sharpen your vision, focus on your growth areas, and harness your strengths to move forward with purpose and passion along the paths you have chosen for yourself and your team.

Leadership Coaching

Embark on a high-impact journey: unite your team behind a powerful vision, build lasting success on trust, drive strategic collaboration, and relentlessly pursue excellence.

Team Flow

Embark on a high-impact journey: unite your team behind a powerful vision, build lasting success on trust, drive strategic collaboration, and relentlessly pursue excellence.

Team Flow

Embark on a high-impact journey: unite your team behind a powerful vision, build lasting success on trust, drive strategic collaboration, and relentlessly pursue excellence.

Team Flow

Company culture fuels your success: inspire hearts, unite minds, and create an impact that endures.

Culture

Company culture fuels your success: inspire hearts, unite minds, and create an impact that endures.

Culture

Company culture fuels your success: inspire hearts, unite minds, and create an impact that endures.

Culture

Draw inspiration from high-performance coaches & athletes to elevate leadership—fostering resilience, strategic focus, collective ambition, and a winning mindset at every level

Sport Inspiration

Draw inspiration from high-performance coaches & athletes to elevate leadership—fostering resilience, strategic focus, collective ambition, and a winning mindset at every level

Sport Inspiration

Draw inspiration from high-performance coaches & athletes to elevate leadership—fostering resilience, strategic focus, collective ambition, and a winning mindset at every level

Sport Inspiration

[03 Testimonials]

Straight from clients.

  • Diana

    CHRO, EG America

    As a senior HR leader at adidas, I had the pleasure of collaborating with Alain from 2010 to 2019. Throughout that time, he demonstrated a remarkable capacity to foster trust, inspire commitment, drive performance. Alain leads with authenticity and purpose. His move into executive coaching is a natural extension of his inspiring leadership style
  • Marc

    CEO - Reebok Europe

    Alain supported me during a complex transition. His mix of executive experience and coaching skills helped me clarify priorities and navigate challenges with confidence. I especially valued his strategic insight and constructive, empathetic approach.
  • Eva

    CMO - Yellow Korner

    This first coaching experience with Alain has been profoundly enriching. Thanks to his caring approach and attentive listening, I was able to open up with complete confidence. I come away with concrete and valuable tools that I now use every day. This coaching marks a true turning point in my professional life!
  • Fabien

    3 times CE0 in Sport & Education

    Working with Alain from 2000 to 2017, I was consistently impressed by his ability to create the conditions for trust, motivation, and lasting performance. More than a manager, he elevates people. It’s only natural that he now brings this approach to the world of sport — always driven by purpose and joy
  • Antoine

    CEO Raynaud & Ercuis

    As a coach and strategic adviser, Alain brought exceptionaclarity and perspective to my role as CEO. His ability to quickly understand complex business dynamics, challenge constructively, and guide with empathy made a real difference. Alain helped me step back, refocus on what truly mattered, and lead with greater impact.
  • Diana

    CHRO, EG America

    As a senior HR leader at adidas, I had the pleasure of collaborating with Alain from 2010 to 2019. Throughout that time, he demonstrated a remarkable capacity to foster trust, inspire commitment, drive performance. Alain leads with authenticity and purpose. His move into executive coaching is a natural extension of his inspiring leadership style
  • Marc

    CEO - Reebok Europe

    Alain supported me during a complex transition. His mix of executive experience and coaching skills helped me clarify priorities and navigate challenges with confidence. I especially valued his strategic insight and constructive, empathetic approach.
  • Eva

    CMO Yellow Korner

    This first coaching experience with Alain has been profoundly enriching. Thanks to his caring approach and attentive listening, I was able to open up with complete confidence. I come away with concrete and valuable tools that I now use every day. This coaching marks a true turning point in my professional life!
  • Fabien

    3 times CE0 in Sport & Education

    Working with Alain from 2000 to 2017, I was consistently impressed by his ability to create the conditions for trust, motivation, and lasting performance. More than a manager, he elevates people. It’s only natural that he now brings this approach to the world of sport — always driven by purpose and joy
  • Antoine

    CEO Reebok Europe

    As a coach and strategic adviser, Alain brought exceptionaclarity and perspective to my role as CEO. His ability to quickly understand complex business dynamics, challenge constructively, and guide with empathy made a real difference. Alain helped me step back, refocus on what truly mattered, and lead with greater impact.
[04 Workflow]

No guesswork, just a rigorous path from questions to options.

01

Questions

Deep understanding of the key questions, forming the foundation for an impactful individual or team coaching and/or consulting

01 - Questions

Deep understanding of the key questions, forming the foundation for an impactful individual or team coaching and/or consulting

01

Questions

Deep understanding of the key questions, forming the foundation for an impactful individual or team coaching and/or consulting

02

Purpose

Defining clear objectives and the best way of working to achieve them. What's the purpose ? What are the objectives?

02 - Purpose

Defining clear objectives and the best way of working to achieve them. What's the purpose ? What are the objectives?

02

Purpose

Defining clear objectives and the best way of working to achieve them. What's the purpose ? What are the objectives?

03

Options

Coaching ? Individual or collective ? Consulting ? a bit of both? Finding the right approach, using proven tools and relevant process

03 - Options

Coaching ? Individual or collective ? Consulting ? a bit of both? Finding the right approach, using proven tools and relevant process

03

Options

Coaching ? Individual or collective ? Consulting ? a bit of both? Finding the right approach, using proven tools and relevant process

04

Sport Inspiration

What can you learn from high performing coachs and the way they lead their teams ?

04 - Sport Inspiration

What can you learn from high performing coachs and the way they lead their teams ?

04

Sport Inspiration

What can you learn from high performing coachs and the way they lead their teams ?